BillHolter.com

Bill’s Commentary:

”With all the companies that already went woke with disastrous results, WHY would they do this now?”

Cracker Barrel’s Board Should Fire Its CEO Immediately

Cracker Barrel is learning the same lesson Bud Light did: fat, bearded, gun toting middle Americans not only dislike change — especially the “woke” kind — but will also turn on you for taking a staple brand they love and pile-driving it into the ground.

Today Cracker Barrel’s stock cratered more than 10% after the company unveiled a rebrand that scrapped its iconic barrel-and-man logo in favor of a sterile, text-only “woker” design minus the old white guy and the…well, cracker barrel.

Read more here…